Merge tags
Personalize the email body with column tags from your spreadsheet headers.
Merge tags let each recipient get a personalized body. A tag is the exact column header wrapped in double curly braces.
Syntax
If your sheet has a column named First Name, use:
{{First Name}}Body example:
Hi {{First Name}},
Thanks for your work at {{Company}}.Where merge tags work today
| Field | Merged at send? |
|---|---|
| Email body | Yes — variables injected per row |
| Email subject | No — subject is sent as stored in the template |
| Preview body | Yes — for the active row |
| Preview subject | No — shows the raw template subject |
Put personalization in the body until subject merge ships.
Inserting tags
In the editor toolbar, open Merge Tag. It lists headers from the active sheet. Empty state: No sheet columns found.
Inserted text uses double curly braces around the column name.
Rules of thumb
- Headers are case-sensitive (
Name≠name) - Empty cells insert as empty strings
- You can reuse the same tag multiple times in the body
- Recipient / CC / BCC are chosen under More options, not via merge tags
Next
See Rich-text emails and Preview & test.